ThirdLove
ThirdLove is the bra company that just raised $55 million to take on Victoria’s Secret. The SF-based biz designs bras for every body. Their tone of voice is strong and empowered, encouraging “to each her own”.
Hired by the Head of Brand, I worked in-house for all things copy. I wrote for the site, product marketing emails, digital ads, the Spring Catalog story, instagram posts, and radio scripts. I strategized with the Digital Marketing team to create drip campaigns that performed. I geeked out brainstorming on the infamous Victoria’s Secret Open Letter campaign, and loved any chance I got to collaborate closely with bra-makers and graphic designers. I felt super supported by these bras and their team members.
Radio Ad Script
The bra industry is led by men, and the irony is painfully obvious. Women deserve better. We deserve bras that are thoughtfully designed for each of us. So I founded a different kind of bra company.
I’m Heidi Zak, CEO of ThirdLove, and it’s our business to make sure our products fit women, not the other way around. We don’t expect you to shop at the mall, comparing yourself to a stick-thin model with wings. We demand better.
We carry 70 sizes, and 1/2 cups - double what other brands offer. With five shades of Naked, women wear their own nude. 80% of our employees are women who stand against patronizing marketing.
With your first ThirdLove purchase, you’ll experience a perfect-fitting bra, and flip an outdated industry on its head. So shop at ThirdLove online today. You deserve it.