Sunrun
The #1 residential solar company in the US needed new messaging and materials for their sales efforts. I was hired by Nimble Creative to work in collaboration with them and Sunrun’s Product Marketing team on this phased roll-out. I was able to blend my 10 years of sales expertise with my creative copy talents to put forth a new story from retail hook to pitch deck to leave-behind materials. The salesperson in me loved meeting this quota.
Here’s an outline of what we’re going to talk about. How familiar would you say you are with solar? There are usually lots of questions about how it works, so I will leave us extra time there if we need it.
Today’s goal is to cover why so many people have already gone solar, why sunrun is a solution that will fit your needs, and 3 simple steps on how to get started.
But let’s start with any questions that you have. Can I write them down? [Take out leave behind sheet]. I’ll make sure to answer them all before I leave.
Here’s an outline of what we’re going to talk about. How familiar would you say you are with solar? There are usually lots of questions about how it works, so I will leave us extra time there if we need it.
Today’s goal is to cover why so many people have already gone solar, why sunrun is a solution that will fit your needs, and 3 simple steps on how to get started.
But let’s start with any questions that you have. Can I write them down? [Take out leave behind sheet]. I’ll make sure to answer them all before I leave.
Before you update the way your home looks, let’s consider how your home runs and the impact that has on your life. I saw that you recently updated {use an observation about their house}, which adds value to your home. Most people don’t think about how to go a step further and take a look at the way their home functions, and how to make those improvements without a complicated process.
NIMBLE SUGGESTIONS:
It’s your home. When it comes to being a homeowner you’ll make investments - big and small. It’s time to own your energy with an upgrade.As homeowners, we have no problem updating our kitchens and bathrooms. It’s time to consider the energy your home runs on. Sunrun installs a solar system every 300 seconds
ALT STATS:
Interior painting, landscape installation, bathroom remodeling, flooring installation, and exterior staining and painting projects top the list of projects homeowners are considering completing in the next 12 months.
Homeowners have spent an average of $6,649 on home improvements per household in the last 12 months.
Most people assume they can’t control their utilities like water and garbage and electricity, right? So you probably didn’t realize that some utilities can be on your terms!
This is your home and you should be able to have the freedom to control how the electricity charges your phone and keeps your refrigerator cold. You may not be able to control your water or garbage (yet!), but [FLORIDA UTILITY] has partnered with us so you can control your electricity when and how you want.
Having more control means you can reduce your vulnerability against losing power, and as a result, losing air conditioning or having all your food go bad. Plus, you can feel protected against things out of your control like city-wide infrastructure changes.
Also, have you ever done one of those carbon footprint calculators? They can be fun! By bringing the latest technology to your roof, you not only make a valuable investment in your home but in your energy future. Going solar means less fossil fuels and more clean, reliable energy. This simple yet significant step helps build a healthier and more independent future for us all.
I love working for a company that’s profitable and stable enough to be around a long time, but dedicates local resources to me and my customers, so I can get you everything you need, every step of the way. If you’re using solar for 1 year or 25 years, Sunrun will be there too.
ALT SUBLINE:
Get the stability of the nation’s leading solar company with the support of a local rep.
![Sunrun is both a family and a movement. [I like to dig in and show all the customers in the area and talk a little bit about the families.] Oh! Do you want to hear about Joe here? This is a great one…. [TELL CUSTOMER STORY FROM FIRST HAND PERSPECTIV…](https://images.squarespace-cdn.com/content/v1/5ab564264eddec289c2fb0ed/1552432850378-27HW4U6RHAVJ1SLM6Q2H/Screen+Shot+2019-03-12+at+4.20.24+PM.png)
Sunrun is both a family and a movement. [I like to dig in and show all the customers in the area and talk a little bit about the families.] Oh! Do you want to hear about Joe here? This is a great one…. [TELL CUSTOMER STORY FROM FIRST HAND PERSPECTIVE]
NIMBLE EDIT:
Join the Sunrun family and see what family means to us.
We solar together.
So you mentioned you’ve heard some basics about solar before, but I love the “ah ha” moment when my customers really get it. Part of doing that is showing you how simple it is, and busting some common myths.
NIMBLE EDIT: The system absorbs sunshine, and converts it into power for your home.
OR
The Sunrun system converts sunshine into electricity.
I’ve taken a look at the details of what I know about you and your home so far, and put together a custom solar solution for your home. I’ll go over the design, the benefits, and the details, sound good?