VIONIC
Vionic is the break-out shoe company that was recently bought by the Diane Von Furstenberg, Sam Edelman, and Dr. Scholl’s family - Calares. Needing a fresh voice to attract a new type of customer, I got hired to write copy. A lot of copy. You can find my words everywhere from the homepage, to retail brochures, to orthotic boxes. I worked with the fashion design team to write the AW 19 Catalog content. We reimagined the name and descriptor of the flagship technology inside each shoe. We introduced a new line called Vionic Pro. I wrote Good Morning America scripts and event signage. I named and worked on all assets for the Move For You PR campaign. I created internal guides to uphold copy integrity across teams, including the official Brand Standards document. My feet were never sore, but I can’t say the same about my fingers.