Lumen Mattress
Made by the same manufacturers as the Casper mattress, Lumen is launching world-wide soon. The CEO and Lumen founder gave me the creative freedom to tell a new story about their foam mattresses and pillows. I led the storytelling and creative strategy efforts from site copy and design, to the unboxing experience. I’m so excited to see it go live, that I can barely sleep on my new mattress.
