Kodable
Kodable was just named in Forbes’ 30 under 30 recognizing the Founders’ tireless efforts to teach computer science to K-5 kids so they can build their own games, apps and websites by the time they reach middle school. As the VP of Sales and Growth, I built a revenue model and audited the brand voice as a whole. Working closely with the CPO, I demonstrated the symmetry between lucrative sales and powerful brand storytelling. We set out to do a total site overhaul. Wanting to understand first-hand what prospects responded to, I wrote site copy, informed a new layout and on boarding process, developed and wrote marketing campaigns, shaped case-study video scripts, and created customer-facing and prospective sales and marketing materials. The revenue and marketing efforts led to a nearly 400% growth of 15 million students in over 50 percent of U.S. elementary schools and 190 countries. I am 100% thrilled.
