Breatheway

Look familiar? That’s because Breatheway is in Whole Foods, Safeway and Kroger. The little green patch is a food technology, and the company relied heavily on science for B2B. They needed a total site overhaul and consumer-friendly copy as fresh as their packaged food. I was hired directly by SF agency Nimble Creative to deliver each piece of copy you see now on the site. I geeked out over the challenge of telling complicated science in language that anyone can take a bite out of.