Asana
Asana the company is on a mission to help humanity thrive by enabling the world's teams to work together effortlessly. Asana the product is a work management platform that helps teams orchestrate their work, from daily tasks to strategic initiatives. Amazon, Spotify, Slack, and Zendesk are a few of our many happy customers.
I work in-house as a senior brand creative copywriter on a growing team of 100+ talented creators and producers. I write and direct and strategize and edit and write some more. I also source and direct the voice talent on my scripts. I create digital ad campaign copy, landing pages, taglines, radio ads, video scripts, educational videos, product pages, UX, mobile app updates, and emails. I name product features and big events. I host weekly writing workshops for the whole company to guide anyone's writing in real-time. I collaborate closely with Head ofs, Creative Directors, Art Directors, video motion designers, brand designers, product marketing managers, acquisition strategists, and the Brand Marketing team. I partner with outside agencies to write and edit content. I push and polish the Asana voice and tone. And I follow up on the work’s performance. And I am definitely grateful my team uses the best work management platform to help us keep it all together.
